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Service
Knowledge
Integrity
Counseling Session Activities
- Prepare the buyer for executing a buyer representation agreement
- Explain agency relationships to the buyer and get state required legal consent to represent, if needed
- Inform the buyer of working relationship based on state law, the REALTORS® Code of Ethics, and the broker’s business policies
Building a Relationship
- Learn the buyer’s wants and non-negotiable needs
- Understand the buyer’s budget and what will be needed financially
- Help the buyer understand what property their chosen budget will buy
- Consider having the buyer fill out a homebuyer’s checklist
- Assist the buyer in examining how much they can afford to spend
- Provide quality lender resources
- Partner with the buyer to locate suitable properties for consideration
- Match the buyer’s needs with available property
- Constantly re-evaluate buyer’s needs and refocus property showings to fit those needs
- After ensuring the buyer understands what is done for them, how it is done,and the benefit to them, obtain signatures on the buyer representation agreement
- Explain how compensation is paid, who pays it, and what the buyer’s options are for paying it
Educating the Buyer
- Communicate the working relationship based on state law, the REALTORS® Code of Ethics, and the broker’s business policies
- Explain Federal and State Fair Housing laws
- Explain what to look for in applicable property disclosures
- Reassure the buyer that their personal information will remain confidential
- Inform the buyer that you will always disclose all known material defects
- In accordance with state law, provide information on checking the sex-offender registry and crime statistics for the neighborhood
- Discuss available resources that the buyer can check to learn more about prospective neighborhoods

Preparing the Buyer
- Explain the timeline for house hunting, mortgage approval, and closing
- Explain the local market and how it impacts the buyer
- Show statistics on what percentage of list price sellers in the area are currentlyreceiving
- Inform the buyer on what home features are popular
- Identify current average days on market
- Share the dangers of using the price per square foot to figure home values
- Explain the concept of absorption rate and how it impacts the buying process
- Indicate current listing months of market inventory
- Share estimated potential out-of-pocket costs to complete the transaction
- Assist the buyer in analyzing the loan estimates
- Qualify the buyer for financial ability to purchase
- Help the buyer account for the complete costs of homeownership
- Prepare lender for listing agent calls
- Assist in comparing different financing options
- Help the buyer select for viewing only those homes that fit their needs
- Proceed in showing homes that fit the buyer’s must-haves
- Caution the buyer on posting information to social media
- Review the sample sales contract so the buyer is prepared when it comes time to make an offer
Showing Properties
- Schedule showings and provide access to all listed properties as soon as they become available in their local MLS broker marketplaces
- Educate the buyer on the immediacy of new listings appearing in their local MLS broker marketplaces and the lag time for them to appear on some websites
- Collaborate with the buyer on properties they may have learned about through their sphere contacts
- Research and assist on all unlisted properties the buyer wishes to see
- Preview properties prior to showing if needed
- Network with other agents to source properties not yet in their local MLS broker marketplaces
- Contact homeowners in focus areas to see if they are considering selling
- Set up an automated email alert system through their local MLS broker marketplaces that immediately notifies the buyer of properties that fit discussed requirements
- Arrange a tour of areas, schools, and key points of interest
- Provide resources containing neighborhood information on municipal services,schools, etc.
- Inform the buyer of negative aspects like nearby venues or operations that may result in issues that could impact value
- Collect and share any other vital information on available homes, remembering to follow all fair housing laws at all times
- Check applicable zoning and building restrictions
- Help the buyer decipher public property and tax information
- Collect and share pertinent data on values, taxes, utility costs, etc.
- Compare each property shown to the buyer’s wants and needs list and remind them of what they were looking for
- Help the buyer narrow the search until the buyer identifies top choices
Negotiating Offers
- Assist the buyer in getting the best property at the best price
- Suggest that the buyer learn more about the neighborhood prior to makingan offer
- Prepare a comparative market analysis (CMA) in advance of making an offer
- Prepare the buyer to have the most attractive offer in the current marketplace
- Explain common contract contingencies and include approved protective clauses in the purchase offer
- Ensure that the buyer receives and understands all state and federally-required disclosure forms
- Prioritize contract negotiation goals with the buyer
- Help create a negotiating strategy
- Use strategies such as an escalation clause to maintain a competitive offer
- Prepare the buyer for a multiple offer situation and develop negotiation strategies
- Write an offer that has a reasonable chance of being accepted
- Recommend optional contingencies and explain the pros and cons of using them
- Provide information on purchasing incentives that may be available
- Discuss financing alternatives
- Negotiate the buyer’s offers to arrive at the best price and terms
- Utilize hyperlocal expertise and strong communication skills to assist the buyer in being the successful offer

An MAI of 30 is typically balanced; over 30 is a seller's market, under 30 is a buyer's market.
Buyer markets
Seller markets
View current market trends
Processes
1
Consultation
2
Pre-Approval
3
Property tours
4
Write offer
5
Under Contract or Escrow
6
Appraisal
7
Inspections
8
Closing
Unique Value I Provide My Clients
Professional Network
[Role]
[Name]
[Licensing #]
123-456-7890
Price Range
Beds & Baths
Property Types
Raving Reviews
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Loyalty
Reviewing each other’s roles and responsibilities as we embark on the next steps together is how we can decide if we are ready to move forward together.
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Thank you!
This is only the beginning of an exciting journey to a bright and shining new future. And it's only the beginning of our commitment to servicing your every real estate need. Thank you for the opportunity to help you!
Starting August 17th, 2024
By Signing the Agreement to Partner with an Agent
With a proven track record
Dear
- you're in great hands -
Pre-Listing Review
I've surfaced a lot of people in my database looking for a home like yours in the area!
Unique Marketing
Time to get a bigger one
Take a leap!
Why You Should Work with a Top Local Listing Agent?
Example of why you need a social media expert!
Name:
Phone:
Beds: 4 Bath: 3
Price Range: $690k-$2.4m
Listing Strategy
As your dedicated real estate professional,
Pre-Listing
Listed & Active
Under Contract
...
Marketing Plan
01
Events & Open Houses
02
Digital / Online Campaigns
03
Door Knocking, Flyers and Brochures
04
Partnership and Network
05
Print Advertising



Ongoing Activity
Length of Ad
Weekly Snapshot
8,300
6,011
326
7
Most Recent Ad Results
30 Day Forecast
65% of potential customers
Welcome to the DYVA Data Page!
This page is designed to showcase the performance of your marketing efforts.
You must create some Listing Rockets in the Ylopo Stars Dashboard to utilize the full power of Ylopo marketing tools.
See below why you should create Listing Rockets
My Recent Sales in the [City, ST Zipcode] area!
[TBD]

Seller Alert
Your Estimated Home Values


Are you ready?
2% Listing Fee |
2.5% Listing Fee |
3% Listing Fee |
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50 Professional Photos: Exterior / Interior |
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MLS Listing (1) Market Area |
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Syndicated Zillow, Realtor.com, Redfin.com and 100’s of websites |
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For Sale Sign and Flyers |
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Scrubbing our 275,000 Database of Active buyers for your home |
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Open House |
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Showingtime App |
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Social Media Campaigns. Paid Boosted Campaigns that reach thousands |
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Listing Rocket Campaigns |
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MLS Listing (2) Market Areas |
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Better Homes and Gardens magazine DataBase Post Card Mailing |
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Magazine Quality Detailed Look Book |
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3D Matterport / Schematic Floor Plan |
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MLS Listing (3) Market Areas |
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Drone Photography Video |
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Staging Consultation |
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AI Enhancement and Staging |
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1234 Main Street
Anytown, __ _____
About this home
Washer,
Refrigerator,
Microwave,
Gas Dryer,
Dishwasher,
Gas Water Heater
Carpet,
Tile
Wet Bar,
Recessed Lighting
First Floor
Recessed Lighting,
Cathedral Ceiling(s)
School,
Medical Facility,
Near Golf Course,
Shopping,
Marina,
Level,
Cleared,
Wooded,
Cul-De-Sac,
South of 6A,
South of Route 28
Security
Shingle,
Wood
Poured
[Agent Name]
Total Inventory
Listings In This Area
1234 Main Street
About this Home
Welcome to ____ ____ Boulevard -- a sunlit, easy-living Vineyard model tucked into one of Southports most peaceful corners. Start your mornings with natural light in the breakfast nook and end your day on the deck overlooking beautifully maintained grounds.
Inside, hardwood floors flow throughout the main living areas, and the cozy gas fireplace sets the tone for relaxed evenings at home. The spacious primary suite offers a walk-in closet and private bath with laundry.




